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Cadillac: Brand Strategy
kingsford bag
Beech-Nut: Marketing Strategy
Edward Jones: Marketing Strategy
YouTube: Content Strategy
Athleta: Mobile Strategy
Soyjoy: Marketing Strategy
TD Ameritrade: Insights
Orville: Brand Strategy
Odwalla: Brand Strategy
NTB: Marketing Strategy
Clarity Insights: Marketing Strategy
Clear Mobile
: Product Launch
Some Brands I Have Worked With
Brand strategy answers the question: "what is your story?" To find the answer, I look for clues inside your company, by talking to your customers, looking at culture and analyzing the competition.
To understand how to tell your story, I look at your audience(s) customer journey, learn how and where they gather information, then select the right combination of tactics and messages.
The key to great marketing is knowing who you should tell your story too and then find insights about them. I use techniques such as ethnographic research, friendship groups, quantitative studies and more to dig deeper.
Brand Strategy
Brand Stories
My name is Mark Lewis and I help create
Marketing Strategy
Consumer insights
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